According to Nielsen research, the best reason is that users have emotional reactions to them. This is in strong contrast to research on website usability, where users are usually much more oriented toward functionality. Even a website that users visit daily seems to feel like a tool: users want to get in and get out as quickly as possible rather than "connect" with the site.
E-newsletters are especially useful and effective for
- small businesses
who attract a specific target base of engaged email users. Even with today's endless supply of social internet options, nearly every computer user still utilizes email.
Your e-newsletter can be sent as often as a daily (not advised for most), weekly or monthly, depending on how active your group and how pertinent your news.
We can design and manage your e-newsletter or design it and show you how to manage it yourself.
CLICK HERE to view an example of our work
Call us at 239-353-1687 or email firstname.lastname@example.org